Geelong-based advisory firm ProAdvice joins Moore

09 July 2023 2 min. read
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Accounting and consulting network Moore has picked up Geelong-based advisory ProAdvice, which has a team of more than 30 professionals.

The Victoria and Tasmania branch of accounting and consulting network Moore Australia has had a significant boost with the addition of Geelong-based advisory firm ProAdvice, with the deal also adding a new Launceston outlet to Moore’s growing regional footprint.

The firm has boosted its headcount by more than 30 professionals, including three directors and eleven specialists, doubling the size of its Geelong and Western District team.

Geelong-based advisory firm ProAdvice joins Moore

“ProAdvice’s decision to join our firm is a significant milestone in the growth of the Moore network,” said Victoria and Tasmania chief executive Steven Sakkas. “ProAdvice has been very familiar to us in terms of their culture, client servicing ethos, and regional expertise for a very long time. By being together it means we will be able to expand our capabilities, connections and opportunities within the Geelong District and Launceston markets.”

Established in 1990 as an agriculture sector specialist, ProAdvice has since grown to provide strategic consulting and accounting services to clients across a wide range of industries, including the sports & recreation, building, travel, healthcare and retail sectors. In addition to cultural fit, Sakkas stated that ProAdvice’s regional standing and specialist portfolio including agribusiness services were motivating factors in bringing the firm on board.

“The move will create immediate synergies for our clients,” Sakkas commented. “It will give our city clients access to a deeper set of regional skills and capabilities. And it enables regional businesses to tap into our capital city strengths, including financial planning services, debt advisory, governance and risk, tax advisory, and audit and assurance services. They also bring a diversified and different skill-set to Moore Australia.”

Among the team of 30-plus professionals crossing to Moore are new directors Clinton Peake (formerly ProAdvice managing director), John Gibson (CFO) and Chris Scheid, who are respectively based in Geelong, Launceston and South Australia’s Victor Harbour and bring decades of both industry and consulting experience.

The trio join the ten recently appointed directors and partners in boosting Moore’s senior Australian leadership.

With the addition of Launceston, Moore now has 15 offices across Australia, including other regional outlets in Rockhampton, Coffs Harbour, Grafton, Beenleigh, Biloela and Monto, altogether staffed by over 500 professionals. The firm’s annual combined revenues upwards of $80 million place it among the top 20 networks of its kind in Australia, while globally the firm sits just outside the top ten with 34,000 people operating in more than 100 countries.