Capgemini launches Social, Mobile, Analytics and Cloud Lab in Australia

05 September 2014

Capgemini, the global IT and consulting firm has recently launched a brand new Digital research unit in Melbourne. The unit will operate under the banner of ‘Social, Mobile, Analytics and Cloud Lab (SMAC)’, will aid Capgemini to exemplify its expertise in the field of Digital and showcase its project delivery and support.

Clients of consulting firms are increasingly demanding expertise in Digital fields. With the rise of industry 4.0 technologies and digital channels, digitisation, big data & analytics, social media and cloud are becoming fruitful pickings for consultants.

According to a recent research from Capgemini, over 89% of large companies across the globe currently utilise at least one major technology tools in the marketplace.

Firms are beginning to respond to these demands by proportionately growing their digital capabilities. This is being done in a few main ways, by stockpiling on Digital skills, knowhow and talent, mergers and acquisitions and by expanding their global research and delivery capacity.

Capgemini launches Social, Mobile, Analytics and Cloud Lab in Australia

Familiar ground

For Capgemini the digital space is familiar landscape. The professional services firm was one of the first in the industry to fully process the potential of Digital transformation and have since made it a centre of their offerings. Embarking in the field, the firm, in 2009 it unveiled its new strategy completely focused on Digital, centring ‘Digitzation’ as a fundamental pillar stone.

Ever since, Capgemini has maintained a leading position for digital professional services in the market. The firm scores highly in several of multiple market rankings which are published on an annual basis. This has been attributed to the firms prestigious thought leadership partnership with the MIT in the United States.

For example, last year Capgemini’s management consulting unit Capgemini Consulting was, alongside Deloitte and Strategy&, acclaimed as one of the market leaders in the area of digital strategy consulting.

In Australia, Capgemini has upwards of 1,800 employees, of which a large section have set their sights on enabling companies’ digital transformations. The French firm has now decided to expand its offerings with the launch of a ‘Social, Mobile, Analytics and Cloud Lab (SMAC) Lab’, a unit that will provide Capgemini clients with “an immersive digital experience that helps them embark on their digital transformation journey” says Deepak Nangia, CEO Capgemini Australia and New Zealand.

In essence, the SMAC Lab will provide three key services to clients across the board: innovation, showcasing best practice solutions and supporting project delivery through expertise and solutions. The Lab will, according to Nangia, work closely with firms in Capgemini’s network, which includes partners, universities and start-ups. Although the new centre is based in Australia, the SMAC Lab will also work closely with Capgemini’s 30+ global labs and centres of excellence, both in the area of innovation and project delivery.

Sudhir Pai, Capgemini Australia Technology Officer added, “The SMAC Lab is a highly interactive, physical and virtual workplace providing our clients with a wide array of tools and solutions for their digital transformation needs. Focused on the SMAC theme (Social, Mobile, Analytics and Cloud), it will provide a platform to demonstrate thought leadership and capabilities in leading technologies across industry sectors.”


Partners in Performance launches digital transformation unit

25 April 2019

Australian-origin management consulting firm Partners in Performance (PIP) has launched a new unit dedicated to digital transformation, bringing together offerings for technology and human capital.

The move comes at a time when digital has become a top strategic priority for organisations of all sizes. “Technology is creating new ways of operating, raising expectations and enabling new business models,” explained Gerd Schenkel, leader of the new wing PIP Digital.

Leveraging technology, companies are bolstering the way they identify and engage with customers and optimise customer experiences, and in parallel improving their internal operations including manufacturing and supply chain, as well as back-office functions such as human resources. Meanwhile, government institutions are embracing digitisation to enhance their provision of public services to businesses and citizens, while applying smart tooling to improve activities such as tax collection, fraud detection and public safety. 

In a KPMG survey on strategic priorities of Australia’s C-suite leaders in the private and public sector, digital transformation came out on top as the top factor, ahead of innovation and regulation. The growing opportunities and burning platform for adopting emerging technologies is resulting in a rapid growth in digital transformation spending. According to analyst firm IDC, global spending on digital transformation was up 18% last year to $1.18 trillion – an amount almost equal to the GDP of countries such as Australia and Indonesia.

Partners in Performance launches digital transformation unit

As part of their digital endeavours, organisations frequently turn to external experts for support, including management consultants, with the market for digital transformation consultancy booming. In Australia, digitisation is now the number one growth driver of the country’s US$5 billion consulting industry, with data & analytics, moves to cloud-based systems, Industry 4.0 and robotics process automation among the most in-demand solutions. 

A large number of digital transformation programmes however do not achieve the goals set; one estimate places the share of failed or suboptimal transitions at two thirds of all transformations. “We’ve observed many traditional attempts at digital transformation fail for a variety of reasons,” Schenkel agreed. 

PIP Digital has been setup to help customers approach digital transformation in an integral manner, “ensuring technology and people work in sync”, a mix which is set to enable the delivery of lasting results. Schenkel: “It has been disappointing to see many organisations being seduced into deploying canned technology as a core part of their digital agendas, overlooking the critical need to design new business models and processes around humans and their needs. We are here to close a gap in the market.”

He continued, “With our new service offer, Partners in Performance will provide a fresh approach to how organisations approach their digital agenda.” To this end, PIP Digital has brought together already present digital expertise across Partners in Performance’s footprint, spanning among others technology (led by Phil Ridley), analytics (Juan Ferrara), customer experience (Steven Henderson), and back office transformation (Malcolm Allen). Partners in Performance launched in Australia in 1996 and today has over 300 consultants across offices in Australia & New Zealand, Asia, Middle East, Europe and the Americas.

Schenkel has been brought on board to establish and grow the arm, bringing a wealth of experience in the digital realm to the consulting firm. He formerly was the CEO of payment company Tyro, an Executive Director of Telstra Digital and was the founder of UBank, NAB’s digital bank. “If executed  well, then digitisation can be a powerful opportunity for companies to stand out from their competitors and open up new growth avenues,” he concluded.

Other larger consulting firms with a dedicated digital arm include Deloitte (Deloitte Digital), McKinsey & Company (McKinsey Digital), Boston Consulting Group (BCG Platinion, BCG Gamma and BCG Digital Ventures), Bain & Company (Bain Digital) and PwC (PwC Digital).