Australian Open extends digital innovation partnership with Infosys

31 December 2021 Consultancy.com.au 2 min. read
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Continuing on from their recent success, Tennis Australia has extended its partnership with ICT consultancy Infosys to 2026, which will deliver new digital innovations for the Australian Open.

With the 2022 Australian Open now just the one month away, Tennis Australia and ICT consulting firm Infosys have announced a five-year extension to their ground-breaking digital innovation partnership which commenced in 2018.

Infosys and Tennis Australia will continue to leverage advanced technologies such as data & analytics, AI, virtual reality and the cloud to further enhance stakeholder engagement. “We are excited to extend our partnership with Infosys until 2026 as part of our ongoing journey of innovation,” said Tennis Australia chief executive Craig Tiley, who has served as the Australian Open tournament director since 2006.

Australian Open extends digital innovation partnership with Infosys

“We look forward to working together to continue to change the way fans, players, coaches and audiences around the world engage with the Australian Open and our sport.”

Having already introduced a slew of new features over the past couple of years, the next step in the collaboration will see a focus on four keys areas, starting with enhanced broadcast statistics for the upcoming event. Fans around the world can expect a number of fresh data points providing for deeper match and player insights, such as pressure point metrics and how well players capitalise on early breaks in sets.

Match centre features for the fans will also be available on the Australian Open mobile app, where viewers can take a virtual seat on court, while some of the most breathtaking moments from multiple matches will be published using ‘AI Shot of the Day’. Coaches and players too will be able to tap into AI videos to improve match strategies, while the partnership will continue to identify opportunities to drive the 360 digital vision.

In addition to an immersive fan experience and coaching tools, there will also be a focus on tapping into technology for greater inclusivity through the Infosys Springboard digital learning platform, which enables students and communities of all ages to work together on various skills and inclusivity initiatives to help under-represented communities. This, the partners say, will have a positive impact on grassroots tennis.

“We are delighted to be partnering with Tennis Australia for a further five years, and to continue reimagining the Australian Open’s world-class digital offerings,” said Andrew Groth, who heads Infosys in Australia and New Zealand. “For us, this collaboration is about digital innovation providing greater access to the wonderful sport of tennis and helping to build it into a truly global and inclusive game.”